Deeper · 01.C
Country logic, arithmetic.
A market is a function of CPC, competition, currency stability, payment friction, and how lazy the locals are about SEO. Switzerland is wildly underrated.
Switzerland · .ch · home base
Highest CPCs in Europe outside the UK. Local providers don't rank — most of them have a Wix site from 2014. Search results are stuffed with directories that nobody trusts. Customers are wealthy and willing to pay for emergency services. CHF is stable. Cards work. The first paying partnership (Rhone Dental) came from a .ch site.
Switzerland needs ~25% less domain rating than Italy or France to rank for the same intent. That difference is the entire moat.
Bali · .com · the lab
Tourist-driven, English-speaking, dollar-priced. Verticals are consumer (scooter rentals, surf lessons, massage, photography, weddings). Providers are eager — even small commissions matter to them. This is where the playbook gets stress-tested at low cost. $400/mo passive across six verticals proves the model is real before scaling Switzerland.
Italy · .it · slow but steady
Decent CPCs, very lazy SEO, but customers are slower to commit. Five .it domains live, registered through Register.it (no public API, AdsPower + Playwright CDP for management). 60-day ccTLD transfer lock to consider. Treat this as Switzerland-light.
United States · default no
The US has the highest CPCs but also the most aggressive competition. Yelp, Angi, HomeAdvisor, Thumbtack — they all spend. bord opens US verticals only when LTV is exceptional (storage, niche home services in tier-2 cities). Most of the US TAM is a trap.