Deeper · 02.B
The service × city matrix.
Most local sites have one page per service. bord sites have one page per service per neighborhood per language. Doable only because AI writes the copy and agents deploy it.
The math
Every cell in this matrix is a real Google query someone types. Every page must answer that query specifically — neighborhood name, distance from center, typical price for that service in that area, response time, address of nearest provider.
Avoiding doorway-page penalties
Google penalizes thin programmatic pages. bord avoids the penalty by making each page genuinely different. The neighborhood section on the Plainpalais page talks about Plainpalais — its history, its density, why plumbing is harder there because of old buildings. The Carouge page does the same for Carouge. The variation is real, generated by feeding GPT structured neighborhood data and a strict prompt.
A doorway page is a page with no information. A programmatic page with real information is just a page. The line is whether a human would learn something.
The SEO Boost agent
bord has a dedicated agent (SEO Boost Agent) whose single job is scaling sites from a handful of pages to 400+. It handles the matrix expansion, AI generation, internal linking, schema markup, and image fetching. Used after every new site launch.