Deeper · 02.A
The template.
What goes on the homepage of every bord site, in order, and why each section is there.
01
The 15 mandatory sections
- 01Header with phone numberPhone is the primary CTA. Click-to-call on mobile. Always visible.
- 02Hero with H1 = business name + cityNAP consistency starts here. The H1 must literally contain the city.
- 03Trust strip8–12 brand partner logos. Tools, payment processors, certifications.
- 04Three trust badgesLicensed, insured, 24/7. Tick marks, no stock photos.
- 05Service grid6–10 service tiles. Each links to its dedicated service-city landing page.
- 06Interactive mapReal geographic boundaries from OpenStreetMap or TopoJSON. Zones are clickable.
- 07Why us — three columnsSpeed of response, price transparency, local team.
- 08TestimonialsReal reviews scraped from Google Maps if the providers are partnered, otherwise structural placeholder. Never fake.
- 09Process — five stepsCall → arrive → diagnose → fix → guarantee. Sets expectation.
- 10Pricing stripStarting prices for the three most-searched services. Builds trust.
- 11FAQ — 8 questionsService-specific. Schema-marked-up FAQPage.
- 12Service area list22 zone names, all internally linked, all reading like real neighborhoods.
- 13About — shortLocal team, year founded, partnership with the regional operator.
- 14Contact formForm posts to /api/track which posts to Mailgun → info@{domain} → routes.
- 15Footer with payment iconsVisa, Mastercard, Twint for .ch. Real payment, real trust.
02
What is forbidden
No purple, no blue gradients (unless brand-specific). No emojis in UI text. No fake testimonials, fake phone numbers, fake addresses. No SAB (service area business) configurations — every site has a real street address, otherwise GMB will reject. No body text smaller than 16px. Mobile is the primary view.
If removing any element makes the page unusable, it's the right amount. Add nothing else.