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Deeper · 02.A

The template.

What goes on the homepage of every bord site, in order, and why each section is there.

01

The 15 mandatory sections

  1. 01
    Header with phone number
    Phone is the primary CTA. Click-to-call on mobile. Always visible.
  2. 02
    Hero with H1 = business name + city
    NAP consistency starts here. The H1 must literally contain the city.
  3. 03
    Trust strip
    8–12 brand partner logos. Tools, payment processors, certifications.
  4. 04
    Three trust badges
    Licensed, insured, 24/7. Tick marks, no stock photos.
  5. 05
    Service grid
    6–10 service tiles. Each links to its dedicated service-city landing page.
  6. 06
    Interactive map
    Real geographic boundaries from OpenStreetMap or TopoJSON. Zones are clickable.
  7. 07
    Why us — three columns
    Speed of response, price transparency, local team.
  8. 08
    Testimonials
    Real reviews scraped from Google Maps if the providers are partnered, otherwise structural placeholder. Never fake.
  9. 09
    Process — five steps
    Call → arrive → diagnose → fix → guarantee. Sets expectation.
  10. 10
    Pricing strip
    Starting prices for the three most-searched services. Builds trust.
  11. 11
    FAQ — 8 questions
    Service-specific. Schema-marked-up FAQPage.
  12. 12
    Service area list
    22 zone names, all internally linked, all reading like real neighborhoods.
  13. 13
    About — short
    Local team, year founded, partnership with the regional operator.
  14. 14
    Contact form
    Form posts to /api/track which posts to Mailgun → info@{domain} → routes.
  15. 15
    Footer with payment icons
    Visa, Mastercard, Twint for .ch. Real payment, real trust.
02

What is forbidden

No purple, no blue gradients (unless brand-specific). No emojis in UI text. No fake testimonials, fake phone numbers, fake addresses. No SAB (service area business) configurations — every site has a real street address, otherwise GMB will reject. No body text smaller than 16px. Mobile is the primary view.

If removing any element makes the page unusable, it's the right amount. Add nothing else.