Deeper · 05.B
Bali · the lab.
$400/mo, six verticals, ~10 requests a day. Not the future revenue line. The pressure test.
The six verticals
Bike rentals, surf lessons, tennis lessons, cleaning, photography, and a sixth rotated by season. Each has one to three partner providers. Customers are tourists, search is in English, payments land in dollars.
Why it matters
Bali is cheap. A failed experiment costs ~$30 in domain + $10 in ElevenLabs minutes. So bord ships a vertical, runs it for two weeks, kills it if it doesn't convert, keeps it if it does. That iteration speed is impossible in Geneva where every test burns CHF 50 of CPC-equivalent attention.
The Geneva line is the revenue. The Bali line is the R&D.
The cash → Stripe transition
Phase one was 100% cash, paid weekly to the founder by hand. Phase two layers Stripe deposit links on top, so the customer pays a partial deposit upfront. That deposit is the bord-trackable signal. As Stripe coverage rises, the commission machine described in chapter 05 starts working without the founder in the loop.