Deeper · 05.C
Stopping the leak.
The hardest part of the commission model is knowing whether the lead actually closed. Three signals must agree before the invoice fires.
The leakage problem
Provider closes the job. Customer pays the provider. Nobody has any incentive to tell bord. Without a closure signal, bord cannot invoice. That is the leakage problem and it kills lead-gen businesses if not solved early.
The factory ships leads cheaply. The point of failure is not generation — it is verification.
The three signals
- 01Customer follow-up SMS24h after dispatch the customer gets: "Did the [service] happen? Reply YES / NO / OTHER".
- 02Provider WhatsApp templateProvider receives a structured message with three buttons: closed / no-show / rebooked.
- 03Stripe deposit matchWhere the customer paid a deposit on the bord side, the lead is automatically attributable.
Two-of-three agreement means the lead closed. The commission row flips to billable. The finance app issues the invoice from the right legal entity (CTP US LLC for Geneva, future PT Indo for Bali).
The escalation path
Disagreement → flag → human review. A provider that disputes repeatedly gets ranked down. A customer that says NO repeatedly is checked for false negative (prank caller, spam). Above a small threshold, the dispatcher pauses that provider until the data is clean again.
The finish line: own the booking
The long-term fix is to take payment on the bord side, not the provider side. When the customer's deposit lands in bord's account, the commission is internalised and the provider gets the net. That is also where stage two (brand) becomes stage three (own the business), explained in the next chapter.