The door becomes the destination.

1. 01
   GMB profile per site

   Google Business Profile tied to the bord-owned phone and address. Reviews accumulate to the bord listing, not the provider.
2. 02
   Direct traffic share growing

   Once direct visits exceed 20% of total, the brand is real.
3. 03
   Branded query volume in GSC

   plombiersgeneve as a search term, not just the long-tail variants.
4. 04
   Repeat customer rate

   Same phone number calling twice across different verticals (or same vertical, different incident).

Once a domain is a destination, three things change at once: paid ads stop being necessary; the lead price effectively goes to zero; and the provider depends on bord more than bord depends on the provider. That last shift is what enables stage three.

A query searched is rented. A name typed is owned.